
Best has taken part in the Reality TV shows Fool Around on E4 and The Match on Sky One, featured as a guest panellist on an episode of Big Brother's EForum and in 2005 and 2006 he was featured in ITV1's Celebrity Love Island, winning the second series on 28 August 2006. Around the same time he played himself in the last ever episode of ITV1's cult drama series Footballers' Wives.
In September 2006, Best appeared in the ITV2 series Calum, Fran and Dangerous Danan, in which he was seen travelling with fellow Love Island Alumni Paul Danan and Fran Cosgrave from Texas to Los Angeles on America's Route 66. In late 2006, Best launched a limited edition men's Cologne called "Calum". In January 2007, online reports have suggested that Calum had only been left a watch by his father George in his will, because all the money that would be left after debts were finalized would go to George Best's sister, Barbara McNarry.
Romances

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