Grès

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Grès was a French haute couture fashion house. Parfums Grès is the associated perfume house, which still exists, and is now based in Switzerland.

History

Germaine Emilie Krebs (1903-1993), known as Alix Barton and later as "Madame Grès", launched her design house under the name Grès in Paris in 1942. She produced haute couture designs for an array of fashionable women, including the Duchess of Windsor, Marlene Dietrich, Greta Garbo, Jacqueline Kennedy, and Dolores del Rio.

The name Grès was a partial anagram of her husband's first name and alias. He was Serge Czerefkov, a Russian painter, who left her soon after the house's creation.[2] Grès enjoyed years of critical successes but, after Grès herself sold the business in the 1980s, it went bust.

Parfums Grès

Grès's first and most famous perfume was Cabochard, created by Bernard Chant, and launched in 1959.

Other perfumes, launched after the sale of the company, include:

• Cabotine (1990)
• Folie Douce (1997)
• Cabaret (2003)
• Caline (2005)
• Caline Night (2006)