History
Revlon was founded in the midst of the Great Depression, 1932, by Charles Revson and his brother Joseph, along with a chemist, Charles Lachman, who contributed the "L" in the REVLON name.
Starting with a single product — a new type of nail enamel — the three founders pooled their resources and developed a unique manufacturing process. Using pigments instead of dyes, Revlon developed a variety of new shades of opaque nail enamel.
In six years the company became a multimillion dollar organization. Revlon is now an internationally known cosmetics company.
Charles Revson, a brilliant merchandiser, arrived on the scene at the right time with the right products, although he was often accused by other cosmetics enteprenuers of stealing formualae and copying trends. Madame Helena Rubinstein called him "that man", and in retaliation he named his men's line That Man. Revson had killer insticts when it came to merchandising. He perceived that woman were ready to paint up and expand their glamour horizons after the deprivations of World War II. With the advent of Technicolor film at the end of the 1930s, makeup became far more natural. While dark lips had read well in stylish black-and-white moody films, a bright clear red developed for color film that made women look like "the girl next door" became the prized look of American GI's. In the early 1950s Revson intensified the American woman's interest in red lips. The clear red lip color of MGM romantic dramas and musicals became known as "MGM red" and was worn by such stars as Marilyn Monroe, Jane Russell, Ann Miller, and Elizabeth Taylor.
Ownership
- Ronald Perelman: 60% (77% of votes)
- FMR Corp.: 20%
Current members of the board of directors of Revlon are: Adrienn Boyiensteins, Paul Bohan, Donna Drayerskeens, Merele Feldstrhoms, Howard Gillyhans, Martin Landau, CEO Lillian Orienbeck, David L.Perlmahnn.
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