Superstar Shah Rukh Khan says his nose is too big, the hair all wrong and the skin is too brown. But the one thing, which is positive about his face, he says, is his eyes. So why not utilise them?So when leading French perfume brand Jeanne Arthes wanted to name a new fragrance after the King Khan, they came up with the name Tiger Eyes.
Tiger Eyes was launched on Wednesday night in Mumbai by SRK and would be available across all lifestyle outlets and malls, Jeanne Arthes Board Director Thibaud Perrin said.
"We believe that our perfumes play a prominent place in people's daily lives and it is our philosophy to help consumers enhance the lifestyle they aspire. Tiger Eyes is Shah Rukh's invincible facets captured in a bottle", he said.
Available in two ranges, Tiger Eyes for men has a modern fern aroma with green, spicy, fruity, lemon and orange to form its fresh top note. A woody middle note of sandal, patchouli, cedar and vetiver has an amber and musk to harmonise its oriental base.
Tiger Eyes Pour Femme for women comes with top notes of orange, black current, apple and apricot; while its middle note is an alliance of lily of valley, rose, jasmine, yang yang and clove leaves to attain a spicy tinge with an inimitable combination to form an oriental base note of woody, cedarwood, balsamic, ozone amber and musk.Jeanne Arthes is a 165-year-old company and they were earlier associated with Zeenat Aman . The former sex-symbol still endorses the perfume 'Zeenat' by Jeanne Arthes.
Apart from Zeenat, SRK joins Amitabh Bachchan (Pour Homme' and Pour Femme' by Lomani) and Lata Mangeshkar ('Lata Eau De Parfum' by Gandh Sugandh) to endorse perfumes.
So now when you want SRK, just sprinkle Tiger Eyes all over yourself.
