UAE minister launches her own perfume

AFP
June 3, 2007

FRAGRANCE LAUNCHED: United Arab Emirates economy minister Sheikha Sheikha Lubna Al Qassemi has launched her own perfume with part of the proceeds going to charity, the 'Khaleej Times' newspaper reported June 3, 2007. (REUTERS)

DUBAI -- The first woman minister in the United Arab Emirates has launched her own perfume with part of the proceeds going to charity, the Khaleej Times newspaper reported Sunday.

Economy minister Sheikha Lubna Al Qassemi unveiled the fragrance - "Mukhalat Sheikha Lubna" - at the Dubai branch of the luxury Saks Fifth Avenue store.

Twenty percent of revenue from the sales would go to a cancer charity, the paper said.

"Fragrance is known to stir positive emotions in a woman's heart," Sheikha Lubna was quoted as saying.

The perfume "will stir even more emotion as 20 percent of the sales will be donated to the Friends of Cancer Patients."